Steroids As Dangerous Illegal Substances - 1229 Words

When the name Lance Armstrong is mention what is the first word that comes to mind? Steroids. In early 2013 Lance Armstrong’s face dominated the headlines. Reporters condemned him, public figures shamed him and fans lost faith in this once great athlete. He was a maverick, a man that did everything to safeguard him first place in the tour de France races but ultimately lost his seven fold winner title. When allegation were put forward his response was a product of meticulous rebuttals and elaborate lies. Many of us see steroids as dangerous illegal substances, however, it is clear that a sizeable proportion of people are drawn to steroid in an attempt at success. These unorthodox success-grazed individuals will often use synthetic drugs such as HGH (human growth hormone), anabolic steroids, testosterone boosters or synthol to gain an unfair advantage in a particular sport against natural competitors. Steroids are a relatively new invention and are still undergoing laboratory analysis yet this shows how people will do anything for a yellow jersey, trophy or gold medal. Creatine monohydrate, whey protein isolate and branch-chained amino acids may all sound like substances illegally whipped up in a lab by a bald man with a beard who dubs himself Heisenberg. However, they are all natural and legal substances that have been on the market since the 1950s and help athletes get the right amount of nutrients each day and the right benefits to aid them with their training. ForShow MoreRelatedSteroid Use in Sports1732 Words   |  7 PagesAround an astonishing ten to fifteen percent of professional athletes use illegal steroids which are also known as performance enhancing drugs. These substances which are banned in professional sports aren’t just any type of steroid or drug. They are called anabolic steroids or performance enhancing drugs, and they are synthetically produced substances of male testosterone hormones. The use of these illegal steroids has garnered a lot of publicity within the world of sports over the past few yearsRead MoreStop The D estruction Of The Athletes998 Words   |  4 Pageslaws to forbid the supplements stores for selling illegal anabolic steroids. If this action will be taken, the results will be positive because at first the law will reduce the public access to the steroids and then completely annihilate it. At the moment, every athlete, professional or not, can easily purchase anabolic steroids from local supplement stores or online. According to the Association against Steroid Abuse â€Å" You see them (anabolic steroids) all over the Internet and they pop-up almost everyRead MoreUse of Steroids by Athletes Essay1538 Words   |  7 Pages   Ã‚  Ã‚   A survey was presented to 198 U.S athletes with the following scenario. You are offered a banned performance enhancing substance that comes with two guarantees: 1) You will not be caught. 2). You will win every competition you enter for the next five years and then you will die from the side effects of the substance. Would you take it? More than half the athletes said yes. As we can infer from the above survey, a large number of professional athletes are willing to risk their lives for theRead MoreSteroids Are Legal For Sell1058 Words   |  5 PagesMarcus Bond Mrs. Lawson 12th Grade English 2017 Apr, 19 Steroids are legal to sell In Mexico where steroids are legal. Guess what. Mexico doesn t have a steroid problem. In fact, the issue doesn t even raise an eyebrow. Anyone, including a 15 year-old soccer player, can walk into a pharmacy, go right up to the counter, ask for preloaded ready-jects of Sustanon 250 and Deca, pay his 500-some-odd pesos and walk out, just as if he d purchased pink sugar cookies and a bottle of Gatorade. No problemRead MorePed in Sports1082 Words   |  5 PagesI Introduction Performance-Enhancing Drugs, various substances, chemical agents, or procedures designed to provide an advantage in athletic performance. Performance-enhancing drugs affect the body in different ways, such as enlarging muscles or increasing the blood’s oxygen-carrying capacity. Despite these apparent benefits, the use of such drugs is considered both competitively unethical and medically dangerous. Most performance-enhancing drugs are outlawed by organizations that govern majorRead MoreAthletes And Performance Enhancing Drugs1438 Words   |  6 Pagesathletes who are determined to win at any cost, motivated to experiment with illegal substances even knowing the consequences. Being in sports that require significant strength and endurance my whole life, I have had experience with performance enhancing drugs in the past and currently. I believe the safest way to achieve your goals is to train naturally, but many athletes do not have the patience for that and choose to take subs tances that put their health at risk. In most cases, if an athlete believesRead More The Use of Steroids and Performance Enhancing Drugs in Sports1507 Words   |  7 PagesI have chosen to write my paper on the topic of steroids and performance enhancing substances that are used today in sports. In this paper I hope to focus on the steroids and performance enhancing drugs and how they have become a problem in sports.   Ã‚  Ã‚  Ã‚  Ã‚  An anabolic steroid is a substance that is related to male sex hormones, known as testosterone. The word â€Å"Anabolic† means muscle building. The word â€Å"steroids† is just referred to as a drug name or a class of drug. Some athletes have made the decisionRead MoreAnabolic Steroid Is A Synthetic Hormone That Resembles1694 Words   |  7 PagesAnabolic steroid is a synthetic hormone that resembles testosterone in promoting the growth of muscle. Such hormones are used medicinally to treat some forms of weight loss and illegally by some athletes and others to enhance physical performance, Anabolic refers to muscle-building, and steroids refers to a large group of chemical substances classified by a specific carbon structure. Since their creation in the early 1930’s, steroids have been praised for their effectiveness by users, debated overRead MorePerformance Enhancing Drugs Sports Today1476 Words   |  6 PagesEnhancing Drugs In Sports Tod ay Performance enhancing drugs, or steroids, have long been in the lifestyle of athletes. Many famous athletes like Barry Bonds, Alex Rodriguez, Marion Jones and Lance Armstrong have all confessed to the use of steroids. Celebrities like actor Charlie Sheen and ex Governor of California, Arnold Schwarzenegger, have also admitted to using steroids in the past. Performance enhancing drugs are a dangerous form of medicine and are most often used for sports. AlthoughRead MoreShould Steroids Be Illegal For Athletes?900 Words   |  4 Pagesâ€Å"If steroids are illegal for athletes, then why isn’t photoshop illegal for models?†. Documented steroid usage has increased significantly over the past decade, however this paper contends that with the help of medical research, medical surveys and first hand experience, I will demonstrate steroids are not as hazardous as the general public perceives steroids to be. As steroid use continues to be identified in the news, a growing trend in America and all over the world right now seems to be asking

Cbbe Pyramid Essay - 752 Words

CBBE Pyramid Powerful brands create meaningful images in the minds of customers (Keller, 1993). A strong brand image and reputation enhances differentiation and has a positive influence on buying behaviour (Gordon et al., 1993; McEnally and de Chernatony, 1999). A brand is a bundle of functional, economic and psychological benefits for the end-user (Ambler, 1995). Brand equity, as defined by Keller (1993), occurs when a brand is known and has some strong, favourable and unique associations in a consumer’s memory. This reflects in buyers’ willingness to pay a premium for a favoured brand in preference to others (Hutton, 1997). The Customer-Based Brand Equity pyramid (CBBE) of Keller identifies four steps for building a strong brand. In†¦show more content†¦For a long time, the Nike name conjured up heroic images of Jordan, Agassi and Tiger. The swoosh, Nike’s brand logo, made many people feel as if they were champions. That Nike’s reputation has been clouded by a new image – of Asian workers in hot, noisy factories, stitching together shoes for as little as 80 cents a day. Suddenly, Nike doesn’t seem so cool anymore (McCall, 1998). The widespread criticism of the use of sweatshops provoked protests and products boycotts at retail centres and on college campuses nationwide in 1998. The disapproval helped to cause the sneaker giant’s stock price to drop to $31 in September 1998 from $76 seven months earlier (Chen, 2001). The final step in the pyramid constitutes brand relationship, where brand response is converted to create an intense, active loyalty relationship between customers and the brand. Nike is trying their best to get rid of the ‘ Sweatshop’ image by investing in the community and behaving according to the CSR principles. However, the sweatshop practices will probably haunt them for a long time. The consumers have nowadays more faith in this brand and this results in more behavioural loyalty, attitudinal attachment, sense of community and active engagement (Keller, 2001). ReferencesShow MoreRelatedCbbe Model1073 Words   |  5 Pagesachieve this marketing miracle you will need to follow the four steps in the CBBE model. The four steps in the CBBE model are brand identity, brand meaning, brand response, and brand relationships. You must follow these steps to establish brand equity but the CBBE model also depends on six brand building blocks and they are salience, performance, imagery, judgment, feelings, and resonance. These are what are in the brand pyramid. We must understand what the four steps mean. Brand identity is when customersRead MoreCustomer Based Brand Equity Model (CBBE)1276 Words   |  6 PagesCustomer Based Brand Equity Model (CBBE) The CBBE model approaches brand equity from the perspective of the customer – whether customer is an individual or an organization. The CBBE model provides a unique point of view as to what brand equity is and how it should best be built, measured and managed. The power of a brand lies in what customers have learned, felt, seen and heard about the brand as a result of their experiences over time. The big challenge for marketers is to ensure thatRead MoreNike Brand Equity1038 Words   |  5 Pagesand better than the rest. This also is a way for Nike to obtain credibility and quality. With the Air Jordan line, Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike logo in 2000 (139). Imagery and performanceRead MoreThe Branding Pyramid2838 Words   |  12 PagesThe Branding Pyramid By Jeffrey A. Lupisella One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. We spend a lot of time learning intimately about their products and services to help serve them well. And, we enjoy helping them understand what we do as a firm and, more importantly to them, how branding can serve their organizations. In general, we’re a pretty visual (no pun intended) bunch here at VizualRead MoreBuilding Brand Equity1416 Words   |  6 PagesAnalysis Finding In his CBBE framework, Keller identified 6 key elements needed to build brand equity; Brand Salience, Brand Imagery, Brand Performance, Consumer Feelings Judgements and Brand Resonance (appendix 7). From the conducted research this report will ascertain the degree to which HTC satisfies each level of Keller’s model. Brand Identity According to Keller the first step in ‘building a strong brand’ involves creating ‘brand identity’ (Keller, 2001). â€Å"Achieving the right brandRead MoreMan Utd Essay example740 Words   |  3 Pagesinterestingly and have a lot of talented players, so this gives the people catharsis when they watch aggressive and dynamic matches of Man Utd. Thereby getting across this perceived quality to people, they love Man Uted as a brand. **What does Man Utd’s CBBE pyramid look like? 1. Brand Identity: ï  ¬ Salience- England premier league football team 2. Brand Meaning ï  ¬ Performance- with talented players, excellent performing foot ball team, landed many kinds of championships during long time. ï  ¬ Imagery forRead MoreBurger King s Brand Identity Essay1398 Words   |  6 PagesAccording to Keller, â€Å" the basic premise of the Customer-Based Brand Equity (CBBE) model is that the power of a brand lies in what customers have learned, felt, seen and heard about the brand over time, â€Å" (Keller, 2001). The CBBE can be broken down into a pyramid of the consumer experience with the brand. Brand Identity Burger King’s brand identity relies heavily on their signature menu item the Whopper and the brand’s relation to the fast food giant McDonald’s. According to Burger King, â€Å"moreRead MoreMoods of Norway2400 Words   |  10 PagesMoods of Norway case indicated many interesting issues relating to brand management study. In this paper, first, we outline two key challenges that Moods are facing, then analyze the brand based on CBBE pyramid, and finally suggest two marketing programs that the company should invest. 1. Key challenges The first challenge facing Moods of Norway is expanding the business to U.S. This is always a profitable but risky opportunity for every firm, including Moods of Norway. The company with â€Å"freeRead MoreMoods of Norway2409 Words   |  10 PagesMoods of Norway case indicated many interesting issues relating to brand management study. In this paper, first, we outline two key challenges that Moods are facing, then analyze the brand based on CBBE pyramid, and finally suggest two marketing programs that the company should invest. 1. Key challenges The first challenge facing Moods of Norway is expanding the business to U.S. This is always a profitable but risky opportunity for every firm, including Moods of Norway. The company withRead MoreSwarovski Branding Strategies Products1819 Words   |  8 PagesBranding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods

Led Zeppelin Essay Example For Students

Led Zeppelin Essay Led Zeppelin was one of the giants of the 1970s in hard rock. They were also one of the greatest success stories that ever played hard rock music. The group was one the more popular hard rock groups that performed in the seventies, and even had some hits in the 1960s. The members of the group are Jimmy Page, born on April 9, 1944, Robert Plant, born on August 24, 1948, John Paul Jones, born on January 3, 1946, and John Bonham born on May 31, 1948. Jimmy Page played guitar, Robert Plant was the vocalist, John Paul Jones played bass guitar and the keyboard, and John Bonham beat the drums. The group had the complete set up for a band right off the start. They produced their first record in thirty hours to complete their deal with the old Yardbirds. They toured Scandinavia for awhile also to complete their obligations to the Yardbirds. When they first came to the United States they supported Vanilla Fudge. They also played in clubs to start their American popularity. After they played in the clubs they got their first headlining tour and toured again that. They were playing their fifth tour by the March of 1970. Led Zeppelin the record was released by the Atlantic Records in 1969. Shortly after the record was released it was number eight and stayed in the top twenty for six weeks. When the Led Zeppelin II was released, it was Atlantic Records fastest selling album at 100,000 copies a week. They broke their own record in 1975 when Physical Graffiti that sold 500 copies an hour. All of their albums have gone platinum. They were the first group to heavily tour the United States and sporadically tour the rest of the world. This occurred because there was a lack of interest in them Britain. Their success was due to their manager Peter Grant. Peter was able to keep the group moving from place to place and kept the people interested in them. Peter thought that they would work every other year so they would stay in demand. While they were working on their first movie featuring them. This movie was of the group playing their music, which was called, The Song Remains Playing. A representative from their record company called and told Page that the sales of their new album Houses of the Holy was spectacular. The record company told Page that the group, Led Zeppelin, was the biggest selling group in the world and was making the most money at the time. After Page and Plant heard this they were having a moment of triumph because their band was making it big. During this time of popularity that the band was going through, there was a feature on them in the L.A. Times. They were making music for the adolescence age group and they were being looked up at as role models. Led Zeppelins manager Peter Grant was an amazing and brilliant person. Their road manager was also a great person for the band to have because he promoted them as much as possible. By the summer of 1975, Led Zeppelin was the most popular band in the world. They were filling football stadiums across the United States. They also filled the Earls Court, which held 20,000 people for five days in London. It was awesome an show that had an amazing light show, smoke, dry ice, and laser beams. The concerts were focused on Jimmy Page and Robert Plant because they were the main guys in the group. On stage they were opposites and compliments: Plant a golden-ringleted Adonis marvelously parodying the sexual superstar while singing in a voice of limitless power.(www.wysiwyg://14/http://www.redrival.com/getled/history.html.) Page was a dark, fragile guitarist of immense versatility and command clothed in black velvet and rippling dragons.(www.http://www.led-zeppelin.com/news.html)The Presence(1976) and the In Though the Out Door(1979) proved to be the last Led Zeppelin albums that were produced. John Bonham was found dead at the home of Jimmy Page on the 25 of September in 1 980. (www.http://www.led-zeppelin.com/news.html) After this tragic loss the band announced that they could not play any longer. The album entitled Coda was an unreleased set of recordings and out takes which was released in 1982. In the same year, Robert Plant released his own album, which was called, Pictures at Eleven. .u4bacd2885656dd8aedd08b518af052e3 , .u4bacd2885656dd8aedd08b518af052e3 .postImageUrl , .u4bacd2885656dd8aedd08b518af052e3 .centered-text-area { min-height: 80px; position: relative; } .u4bacd2885656dd8aedd08b518af052e3 , .u4bacd2885656dd8aedd08b518af052e3:hover , .u4bacd2885656dd8aedd08b518af052e3:visited , .u4bacd2885656dd8aedd08b518af052e3:active { border:0!important; } .u4bacd2885656dd8aedd08b518af052e3 .clearfix:after { content: ""; display: table; clear: both; } .u4bacd2885656dd8aedd08b518af052e3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4bacd2885656dd8aedd08b518af052e3:active , .u4bacd2885656dd8aedd08b518af052e3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4bacd2885656dd8aedd08b518af052e3 .centered-text-area { width: 100%; position: relative ; } .u4bacd2885656dd8aedd08b518af052e3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4bacd2885656dd8aedd08b518af052e3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4bacd2885656dd8aedd08b518af052e3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4bacd2885656dd8aedd08b518af052e3:hover .ctaButton { background-color: #34495E!important; } .u4bacd2885656dd8aedd08b518af052e3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4bacd2885656dd8aedd08b518af052e3 .u4bacd2885656dd8aedd08b518af052e3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4bacd2885656dd8aedd08b518af052e3:after { content: ""; display: block; clear: both; } READ: Today It Has Become A Truism To Say That The Mediu EssayEven in to the 1990s the music that was produced in the early days of Led Zeppelin is still being played and loved. The music that they play is very persuasive and as popular as before. Even though they broke up ten years ago you would not know they broke because of the way that they are played on the radio.(www.wysiwyg://39/http://www.dazedandconfused.com/home.html) Zeppelin was played for their fans and followers. For generations of kids, all they needed were headphones and a decent copy of Led Zeppelin II to keep them occupied. Led Zeppelin had their down times but they also had their good times. People have loved Led Zeppelin for years even todays kids seem to have picked up the ear for listening to the band. Twenty-two years after their formation, the myth still surrounds the group Led Zeppelin. Few people other then Jimmy Page, Robert Plant, and John Paul Jones remember what a truly difficult road Led Zeppelin traveled in their time. Led Zeppelin in my mind is one of the best bands to ever happen to the world.